July 25, 2022

Top 5 Free Consent Management Platforms (CMPs) for Your Website

Top 5 Free Consent Management Platforms (CMPs) for Your Website

Do I need a CMP on my website?

If your website uses cookies and scripts, and it is used by people in the European Union, the chances are that you do need it because of the GDPR. Nowadays, just having a GDPR compliant cookie consent banner to notify the website visitors is insufficient practice. Even though a banner is not required by the CCPA per se, the mechanism for consumers to opt-out of data collection is mandatory if you have website visitors browsing from California. It is also recommended to inform them about the personal data you collect and allow them to easily adjust their privacy preferences.

Looking for a free solution for your website? Let us compare some of the most popular products on the market for you.

Free cookie consent solutions


Free plan: Essentials

Features: Customization, automatic monthly domain scan, auto-blocking of third-party cookies, built-in automated privacy policy and cookie policy, IAB TCF compatibility, WCAG 2.0 AAA-level conformity

Limitations: 1 domain with unlimited page views and sessions


Free plan: Basic

Features: Customization, privacy policy with a maximum of 4 services (that are not listed as "Pro"), IAB TCF compatibility

Limitations: 1 domain with 25K monthly pageviews


Free plan: Free

Features: Automatic monthly domain scan, auto-blocking of third-party cookies, IAB TCF compatibility, WCAG 2.0 AA-level conformity

Limitations: 1 domain with less than 100 subpages


Free plan: Free

Features: Automatic quarterly domain scan, IAB TCF compatibility

Limitations: 1 domain with 100 website pages per domain scan, no subdomains, 300 monthly consent logs


Free plan: Free

Features: Customization, auto-blocking of third-party cookies, privacy policy generator, cookie policy generator

Limitations: 1 domain with 100 website pages per domain scan, 5000 monthly consent logs

Summary: which solution is for you?

  • For a comprehensive website compliance solution for data privacy laws such as the GDPR and the ePrivacy directive (also known as the EU cookie law), a consent management platform, a privacy policy, and a cookie policy should be a bare minimum.
  • The amount of upkeep work a solution generates for you depends on the level of automation it provides, including domain scans and keeping your policies up-to-date (because otherwise how can you rest assured that you stay compliant?)
  • Even if you prefer to write your own policies, how do you deal with the fluctuation of website traffic with your growing business? If your website has subdomains and/or many subpages, this is something you'd want to take into consideration. After all, we all want to generate high-quality content that improves website performance.
  • Privacy is a human right - so what about accessibility? Read our cookie banner accessibility checklist to see how you can allow more people to make well-informed privacy preferences.

Need a free cookie banner for your WordPress site?

W‍ith the TRUENDO WordPress plugin, you only need to follow 3 easy steps. You can check out our WordPress plugin page, or watch this video:

Get started with TRUENDO, for any website:

Disclaimer: TRUENDO is a Consent Management Platform with an integrated Privacy Policy and Cookie Policy. It is a website privacy solution for GDPR and CCPA compliance. However, there are many aspects of the GDPR an organization needs to cover, website compliance is only one of these things. The implementation of a data protection law compliant Consent Management Platform (CMP) is ultimately at the discretion of the respective data protection officer (DPO) or legal department. To ensure your organization is fully compliant and up to date with the latest regulations, or to learn more about the other aspects to being GDPR compliant, such as creating a data inventory, conducting Data Protection Impact Assessments (DPIA), or implementing a system to handle large amounts of Data Subject Access Requests (DSAR), we advise that you seek legal counsel.