A Consent Management Platform (CMP) is a software that ensures websites’ compliance with data protection regulations.
A CMP reads and updates the Legal Basis status of vendors in the Global Vendor List (GVL) to communicate the legal bases of the data processing in the current version to the end user. It facilitates the legal compliance of website operators by offering several features and in particular:
For a consent to be valid under the GDPR, it should be freely given, specific, informed and unambiguous.
All websites use tracking technologies such as cookies, web beacons, etc. in order to collect certain information from their visitors and operate properly. These technologies may be placed either by the website itself or by other parties, such as partners or customers of that website, social media plugins or embedded videos. All technologies are required by law to have the prior consent of the end-users, with the exception of strictly necessary technologies that are essential for the proper operation of the website.
See how TRUENDO works:
For further information about everything that TRUENDO has got to offer, check out our features page.