We understand the difficulties of navigating the IAB TCF 2.0, that's why we've put together the whats, whys, hows and whos to help you through this process.
The Interactive Advertising Bureau Europe is an organization in the online advertising sector. It tries to bring into line the interests of the digital advertising industry and media industry with the legal requirements of the General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD).
As the GDPR came into effect, just informing the visitor of a website that his personal data is being processed has become not legally sufficient anymore. The publisher (website owner) has to make sure that the visitor of his website agrees to the processing of his personal data and which vendors (advertiser) are allowed to do it and for which purpose. Thus consent is required to process personal data of end users.
The TCF is for advertisers and for publishers who intend to use advertising to monetize their content, while not sacrificing their GDPR compliance.
It provides transparency and control over the processing of personal data for publishers, vendors and end user. End users have not only the possibility to give consent, getting informed about what data will be collected and processed, but they also have the opportunity to object to the processing of their personal data. Thus the “right to object” is built into the same tool (namely the CMP) and Framework.
The Framework administers that when consent is given to a certain service, the type of the consent itself (yes/no/objection) is communicated to the vendor. However, what the TCF does not take care of is that if no consent is given (or no other legal bases are fulfilled), in fact no data transfer is occurring to the vendor. E.g. if a user rejects Google Ads, you, as the website operator, need to make sure that no Google Ad scripts are loaded and no personal data is transferred to Google.
You can find all vendors participating in the TCF in the Global Vendors List.
Yes, however the publisher needs to make sure to display to the end user which vendor is participating in the TCF and which Vendor is not and listing both groups separately. Non-IAB Vendors are listed before IAB Vendor in the TRUENDO CMP.
Any company which produces, monitors, sells and measures digital ads.
Any organization that intends to use digital ads on their website or digital property and wants to remain GDPR compliant.
TRUENDO is fully IAB TCF 2.0 compatible and an IAB approved CMP (CMP ID: 304).