August 13, 2021

How does a CMP work?

How does a CMP work?

Have you ever wondered how a CMP actually works?

Here is our guide to how a Consent Management Platform (CMP) works and how it helps you stay compliant with data privacy regulations such as GDPR and CCPA.

In short, a Consent Management Platform (CMP) acts as a mediator between a website visitor and the services* on the website that might collect their personal data via cookies for various reasons such as marketing, social sharing and statistics.

As the TRUENDO CMP loads before the services on the website do, it automatically scans for, and intercepts data collection.  

Cookies will remain inactive unless explicit consent is given by the visitor, this means a CMP should make it as easy for visitors to review what services they are opting in as possible, and it should be equally as convenient for them to opt out if they wish to do so.

With the unique visitor’s ID that is generated by the CMP, visitors can request to view and obtain a copy of their consent records from the website owner anonymously. Not only does this provide proof for the website owner of given consent, it also facilitates trust between an organization and its website visitors.

A CMP should also be up-to-date with the latest regulations and update the privacy policy of its correlating website accordingly. The TRUENDO CMP does so automatically on a regular basis.

*Some of the most common services used on websites are Google Analytics and embedded YouTube videos.