January 24, 2022

A Guide to the GDPR for Marketeers

A Guide to the GDPR for Marketeers

The GDPR has been a bit of a headache for everyone, especially for marketeers. Overwhelmed by all the legal and technical jargon, and not sure where to start? We've got your back. In this article we will go through the fundamentals you need to know, including resources to cover the legal basics, GDPR compliant data collection, as well as how to keep your cookie banner in-sync with your CI.

Legal basics

If you're finding it difficult to stay on top of the everchanging GDPR requirements, you'd be pleased to know that our in-house certified data protection officers cooperate with external legal experts to update our policies on a regular basis to ensure that your website stays up-to-date with the latest legal regulations.

We have also broken down GDPR website compliance into 8 easy steps here, and prepared a handy cookie banner checklist for your convenience, including

  1. What information it should include
  2. What functionalities it should have
  3. What legal requirements it should meet
  4. What else you can do to make compliance more manageable

GDPR compliant data collection

Being able to learn about your website visitors' behavior is vital to marketeers' ability to target potential clients. By using Insights, you can access the valuable information that the TRUENDO Consent Management Platform is able to collect, while remaining fully compliant. Furthermore, all user choices are displayed in an easy-to-manage dashboard, allowing you to prove compliance with ease.

Keeping your cookie banner in sync with your CI

Operating a company internationally? No problem. TRUENDO is now available in 31 languages, TRUENDO's Geo-Control feature also allows you to choose whether your website displays the TRUENDO CMP only in EU countries or worldwide.

The color scheme of our cookie manager and cookie banner, as well as button colors and size can be changed to match the corporate identity of your organization to maintain a seamless look on your website.

For more in-depth information about related topics, join our upcoming Webinar - Google Analytics and the GDPR on 16 Feb., 2022 (Wed) at 15:30-16:00 (CET) 14:30-15:00 (GMT). You can book your spot here.